General overview of how to implement it
The process can be implemented in three phases:
- Create: Students are asked to develop an entrepreneurial idea or initiative and create a very basic prototype, also called a minimum viable product, to illustrate it. This prototype can be a poster, a design made in three dimensions with plasticine, cardboard, etc., even legos; It could also be a video or a 3D model made with the computer, etc. The important thing is that they have something “real” to show to their potential clients.
- Measure: Students are asked to test this initial prototype with potential clients, who may be colleagues, family or friends, although the feedback would be much more valuable if they tested it with people with whom they do not have an emotional bond. They are also asked to collect the data in a standardized way and we will help them to analyze these data as it would be done according to the scientific method.
- Learn: Students are asked to draw conclusions about the feedback received. Have they had the expected success / response? Have they detected a major bug in its product? Based on the information collected, what things would they incorporate into its project to make it more suitable for their customers, thus increasing the potential profit?
- Repeat these three steps as many times as necessary until they get a final product adjusted to the real needs of the market, so it will have a good chance of being successful. Thinking about how to implement this technique in the class, this process can be carried out only once or several times, depending on the goals that you, as teacher, want to achieve with this project, the characteristics of your class and the available time that has been planned for carrying out this activity.
