Examples
“How can we improve our offer to better satisfy our customers?”
White: With the white hat, a team only formulates ideas with the facts and no comments or interpretations. For example: “The results of our latest satisfaction survey tell us that 68% of our customers say that they are satisfied with our services. “
Green: With the green hat, team members are free to make any proposals which come to mind. For example: “Put in place a suggestion box to respond to our customers’ requests 24/7. “; “Let’s create an ambassadors’ club for our VIP customers”.
Black: The black hat provides team members with the opportunity to think and give ideas in the most pessimistic way possible! For example: “There aren’t enough employees to work on the offer. “; “Lack of time. “
Yellow: This time, the team takes up a firm positive position. For example: “CRM will finally give us data to move forward! “; “I think that we can target +20 satisfaction points.”
Red: With the red hat, the team expresses its feelings, whatever they are, without the need to justify them. For example: “I’m doubtful as to whether we can change the offers”; “I’m really proud to be part of the team responsible for these discussions! “
Blue: When the team thinks with the blue hat, they propose solutions and organise how they are put into effect. For example: “Let’s divide the ideas into groups of 3 or 4 people to help us move forward”; “Let’s work in test & learn mode; we’ll carry out a first test and see where we are! “
Source: Brainstorming: Test out the Six Thinking Hats Method! – Articles
