Examples
A CATWOE Analysis provides insights into problems and the different perceptions that different audience groups have to come to solutions. A CATWOE Analysis enables you to gather all different standpoints in a common platform.
It offers a holistic understanding of the different perspectives and forms the foundation for the integration of two or more viewpoints. The next example is about a change that an airport wants to make to the landing procedures.
Aircraft are obligated to initiate their landing in a different way to reduce noise significantly. Using the CATWOE analysis, we deal with the following:
C – Customers
The customers in this situation are the airlines, their employees and passengers who will be affected by the change. It’s mostly the airlines and their staff who will have to incorporate and carry out the change. In that sense, they influence the change process.
A – Actors
The actors, in this case, are the air traffic controllers who work at the airport; they have to give different instructions for instance a longer approach, which means that the planes won’t have to brake as hard on the runway.
The pilots of the different airlines also have to start their landing procedures in a different way and monitor their braking. They’re actors as well.
T – Transformation Process
The entire process (transformation process) of landing will be changed significantly. When an aircraft approaches the runway from the sky, its speed will already have been greatly reduced. After touchdown on the runway, brakes are applied to the aircraft’s wheels to bring it to a halt.
By using a longer approach route, they can already reduce a lot of speed in the air, which meant they won’t have to brake as long on the runway (which leads to a lot of noise).
The entire procedure requires that different signals and instructions are given by air traffic control to the aircraft in the air.
W – World view
From the airport’s surroundings (world view), home-owners will want procedures to reduce noise from aircraft landings. Other stakeholders, including the airlines, have conflicting interests.
They will probably argue that longer approach routes can lead to dangerous situations in the air. For passengers, it might be inconvenient to have longer travel times.
And based on commercial considerations, the management of the airport can argue that they can now not have as many aircraft landings per hour.
O – Owners
The owners of the airlines are the ones who will eventually give or deny permission for changing the approach route and braking procedure.
In this case, the airport board is an important owner as well, with a lot of influence that allows them to force the change in the procedure.
E – Environmental Constraints
The environmental constraints will significantly influence the new approach. Think for instance about laws made by the government, weather conditions, geographical features of the runway and the increased emissions that can lead to environmental issues. The competition from other airports can also be studied as an environmental constraint.
