What is this technique about
Guilford pioneered the assessment of creativity by designing tests of divergent thinking, which he saw as an important component of creativity and a component of his model of human intelligence (Guilford, 1967). Guilford and his colleagues created challenges to which individuals would respond in a variety of ways, i.e., divergent thinking, rather than one right answer, convergent thinking. The replies to these activities were largely evaluated for a) fluency, or the quantity of ideas expressed; b) flexibility, or the range of ideas conveyed; c) originality, or the rarity of ideas presented; and d) elaboration, or the fullness and detail of the communicated ideas.