Examples
Take a look at the following example of how to use this creativity technique to develop a “persona” profile or the strategy to follow when designing a new product or service, as proposed by ProductPlan.
Writing up a user persona:
- Who is this person? (Demographic information, goals, desires, fears, etc.)
- What do they do in their organization? (Job title, responsibilities, etc.)
- Where do they work? (Industry, size of the company, geographic region, etc.)
- How do they work? (What tools do they use, what people and departments do they work with, etc.?)
- Why would they need our help? (What can our company offer that adds value to this person’s job, business, or life?)
- When would they need the solution we’re proposing? (Where in this person’s workflow or activities can our product or service provide the answer to their problem?)
Building a product roadmap:
- Who are we trying to help with this product? (User persona.)
- What is our product vision? (Big-picture idea about our product’s anticipated impact.)
- Where should we start? (Prioritize major themes and epics.)
- Why will we succeed? (The product’s high-level mission and strategy.)
- How will we do it? (Allocating resources, developing timeframes, assigning budgets.)
- When should we launch? (Planning for the most strategically advantageous but realistic market-release timeframe.)
(Source: www.productplan.com)
