Where does it come from

The decision-matrix method, also known as the Pugh method or Pugh concept selection, invented by Stuart Pugh,[1] is a qualitative technique used to rank the multi-dimensional options of an option set. It is frequently used in engineering for making design decisions but can also be used to rank investment options, vendor options, product options or any other set of multidimensional entities.
A basic decision matrix consists of establishing a set of criteria and a group of potential candidate designs. One of these is a reference candidate design. The other designs are then compared to this reference design and being ranked as better, worse, or the same based on each criterion. The number of times “better” and “worse” appeared for each design is then displayed, but not summed up.