Where does it come from

Megatrend Where does it come from

Where does it come from

John Naisbitt was the first person to use the word “megatrend” in his 1982 book named Megatrends[1]. His original definition for megatrend was “a general shift in thinking or approach affecting countries, industries, and organizations.” After around 35 years, the word “megatrend” has taken on a new meaning. Megatrends nowadays are defined as a collection of global macroeconomic factors that are a) nearly hard to reverse; b) significantly impact the future; and c) have far-reaching effects for enterprises, economies, communities, cultures, and personal lives.

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2020-1-ES01-KA202-082113