My name is Andreas Wilhøft. I am studying B.Sc. Product Development & Innovation at the University of Southern Denmark. I have prior experience with different creativity methods and tools, both used in project work and businesses.

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I know the LEAN Startup process from a course called Technology Entrepreneurship, and have used in my own business.

An important factor to take into account when performing the LEAN Startup process, is to consider the right moment in the process to actually gather information from the potential customers. If the solution is not at the right stage in the development phase, it can result in useless feedback, and it is not always you can go back and ask the same customer again.